Who is Asha?
Senior UX Designer · Open to full-time roles
"I design from instinct, taste, research, and a deep belief that the best experiences make people feel something."
— Asha Cobb-Jones
How I got here.
The Beginning
I grew up obsessing over digital experiences — coding MySpace layouts before I even knew UX was a career.
The Pivot
French Lit at Howard taught me human nuance. A Google contract showed me what delight looks like. I knew tech was next.
Finding UX
Discovered UX in Atlanta, quit my nonprofit job, enrolled at General Assembly, and landed at Coca-Cola three months later.
Where I Am Now
8+ years, 1.1M+ users, enterprise to emerging tech. Now exploring AI agents, voice design, and what comes next.
The Beginning
I've always been a quintessential millennial — I grew up inside technology. GameBoy. AOL Instant Messenger. MySpace layouts I coded myself. Long before I knew UX was a career, I was already doing it — obsessing over how digital experiences felt, and quietly redesigning every interface I touched.
The Pivot
I studied French Literature at Howard University — which taught me more about communication, culture, and human nuance than any design course could. After graduating, I landed a contract with Google, working as a brand ambassador for Google Cardboard. Watching people experience something new and delightful for the first time lit something in me. I knew I wanted to work in tech. I just didn't know where yet.
Finding UX
I stayed in Atlanta after Google because I could feel the tech boom coming — and I was right. After a lot of research, I discovered user experience design and it clicked immediately. While working full-time at a nonprofit, I enrolled in General Assembly's UX bootcamp part-time. Eventually I quit my job, went full-time, and three months later landed at Coca-Cola as a Digital Production Designer. That was the start.
Where I Am Now
Today I'm a Senior UX Designer with 8+ years of experience across enterprise, education, fintech, and emerging tech. I've designed for 1.1M+ users, led cross-functional teams, and built systems that scale. I'm currently exploring what's next — AI agents, voice design, and the intersections of technology that don't have names yet.
The Beginning
Growing Up
My Process
The Double Diamond and design thinking methodology is still my foundation. AI just raised the ceiling on what's possible in each phase.
Traditional
AI-evolved
01
Discover
I start every project with real conversations — not assumptions. Discovery is about understanding the human behind the problem. AI helps me go deeper faster, but the empathy and curiosity? That's trained instinct.
02
Define
This phase looks different every time — and that's the point. A PRD, an executive with a vision, or proper research — a senior designer reads the room and adapts. AI has earned its place here, but how and when depends on the project. When it doesn't fit, I trust my experience.
03
Develop
Ideas get real here. I sketch, prototype, and iterate fast — using AI to expand possibilities and vibe-code early concepts. But taste, intuition, and knowing what's actually worth building? Still human.
04
Deliver
A handoff isn't the finish line — I stay involved through implementation. Detailed specs, design system components, documentation dev teams can actually use. And yes, I QA too. Someone has to.
Signature Moves
Clarity in Complexity
Fragmented systems, competing priorities, impossible timelines — I untangle all of it and design something beautiful that people actually want to use.
BA · French Literature · 2015
Remote by choice.
NYC, Raleigh, or DMV when the work calls.
I Work Best When
☕Full creative range, a little trust, good snacks, and an almond milk latte. That's the formula.
My Tools
Currently Into
Experience
Founder & Lead UX Designer
The Golden Hour Agency
Human-centered design, UX/UI, and innovative digital solutions
Associate Director, UX/UI Design
Vanderbilt University
Led strategic UX overhaul for 8 major university websites
Senior UX/UI Designer
Delta Airlines
Delta Vacations booking flows + in-flight Wi-Fi portal
UX Design Architect
US Bank
Cross-segment customer journey maps + IA for financial products
UX Designer
Neighborly
Design system + 25+ screens for home services platform
Digital Production Designer
Coca-Cola
500+ prototypes for Freestyle kiosk UX serving 800K consumers
