Asha JonesAsha Jones
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✦ UX Audits
Selected Work

Designing systems that scale — and experiences that feel human.

A selection of research-driven projects across enterprise, education, and emerging tech.

My Work

A curated selection of UX, product, and brand design I've crafted over the years — filtered for clarity, impact, and good storytelling.

Big VU Navigation — Unified Ecosystem Framework

2024 · Case Study

Big VU Navigation — Unified Ecosystem Framework

Unifying a fragmented digital ecosystem across 13,000+ users.

UX Strategy
Research Oversight
Information Architecture
Leadership

Led navigation strategy and IA for 8 Vanderbilt websites — aligning cross-functional teams, defining design documentation standards, and creating a scalable system that serves students, faculty, and staff.

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Sold By Stevannah — Luxury Real Estate Website

2025 · Case Study

Sold By Stevannah — Luxury Real Estate Website

Brand-forward UX for a Charlotte luxury real estate business.

UX Strategy
Product Design
Brand Identity
Framer Build

Designed an AI-enhanced, dark-mode website that converts high-end relocation clients — balancing aesthetic sophistication with lead capture strategy.

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Blair School of Music — Website Redesign

2024 · Case Study

Blair School of Music — Website Redesign

Balancing institutional standards with a music school's creative identity.

UX Lead
IA
Content Strategy
Higher Ed Design

Redesigned Blair's web presence within Vanderbilt's CMS — improving event discovery, prospective student journeys, and WCAG AA accessibility across the site.

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CSV Stack AI — SaaS Landing Experience

2025 · Case Study

CSV Stack AI — SaaS Landing Experience

Making CSV compliance software feel approachable without dumbing it down.

Product Design
UX Strategy
Content Architecture
Web Design

Designed the brand and landing experience for an FDA-regulated pharma/biotech platform — translating dense validation concepts into clear, conversion-focused UX for engineers and executives alike.

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Archive Projects

Earlier work that shaped my approach to systems thinking, accessibility, and enterprise UX.

Delta Airlines

Delta Airlines

SkyMiles Profile & UI Component Design — Jan 2022 - Sep 2022

Interactive before/after redesign of SkyMiles profile modal with accessibility improvements

U.S. Bank

U.S. Bank

Information Architecture for Financial Goal Tools — Sep 2021 - Jan 2022

Designed structure and clarity for digital banking experiences across multiple user segments

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