Coca-Cola
Accessibility-Focused POS Redesign
Context
Coca-Cola Freestyle needed to ensure their Point of Sale system was accessible for users with visual impairments, including rare blindness conditions. As Digital Production Designer, I led accessibility-focused redesign efforts, conducting research that included working directly with users who had visual impairments to inform our design solutions.
The Coca-Cola Freestyle family of beverage dispensing machines
My Contributions
Accessibility-Focused Design
- Led UX redesign of Point of Sale system to meet accessibility standards for users with visual impairments
- Conducted user research including direct collaboration with visually impaired users to inform design decisions
- Created high-contrast interfaces, voice-enabled features, and inclusive design patterns
- Developed user personas based on real users to guide design strategy
- Explored audio features for severe visual impairments but hardware limitations required alternative approach
- Optimized for WCAG 2.0 standards: high-contrast dark UI with large white text and generous touch targets
Design & Prototyping
- Created 500+ clickable prototypes to improve user experience for 800K Coca-Cola Freestyle consumers
- Delivered workflows, wireframes, digital assets, and proof-of-concepts
- Developed design specifications and guidelines for cross-functional teams
Cross-Functional Collaboration
- Worked daily with Product Managers, Engineers, Researchers, and UX Leadership within Freestyle Software Department
- Utilized JIRA and InVision to optimize project management and design processes
- Used Sketch and Abstract for UI design work and version control
- Drove meaningful innovation through collaborative design thinking
Design Samples
Understanding Visual Impairments
Understanding how different visual impairments affect the user experience was critical to designing an accessible Point of Sale system
Proposed Accessibility Controls
Designed customizable text size and color adjustment controls to give users personalized accessibility options. While not implemented due to hardware constraints, this solution demonstrated the potential for user-controlled accessibility features.
Shipped Accessible Interface
Final dark mode interface featuring high-contrast design, large touch targets, and dedicated ADA accessibility controls - shipped to 800K+ users across Coca-Cola Freestyle machines
Skills Demonstrated
Inclusive Design
WCAG 2.0 compliance
User Research
Accessibility testing
Rapid Prototyping
500+ prototypes
Enterprise UX
800K users