Neighborly
Brand Identity & Community Platform Design
Context
Neighborly operated 18 home service brands (as of 2021) with inconsistent digital experiences and non-WCAG compliant colors across their entire portfolio. As the second in-house UX designer, I helped establish their first unified design system from the ground up.
This work started with a critical accessibility issue: Neighborly's primary brand color failed WCAG 2.1 compliance standards across all digital properties.
My Contributions
Design System & Accessibility
- Led color accessibility overhaul across all 18 brands, redesigning Neighborly's primary blue to meet WCAG 2.1 AA standards
- Created reusable component library (buttons, forms, typography) in Axure RP 10 used across multiple brand properties
- Drove 40% of UI design decisions for components, colors, and typography standards
Brand-Specific Design Work
- Designed UI for Five Star Painting, The Grounds Guys, Molly Maid, and neighborlybrands.com
- Built 25+ screens including homepage, About Us, Our Brands, Careers, and International pages
- Ensured visual consistency while maintaining individual brand identities
Cross-Functional Collaboration
- Worked daily with brand managers, product managers, developers, SEO specialists, and UX writers
- Partnered with Usability Sciences research firm to establish user research strategy
- Presented design recommendations to executive leadership
- Organized brand architecture based on user data to optimize consumer navigation
Design Samples
Accessibility Color Redesign
Redesigned Neighborly's primary blue (#407EC9 → #4377BD) to meet WCAG 2.1 AA standards, achieving 4.55:1 contrast ratio and ensuring accessibility across all brand applications
Design System Implementation
Scalable UI components built in Axure RP 10, deployed across 5+ brand properties—from individual modules to complete homepage experiences
Skills Demonstrated
Design Systems
Component libraries
Accessibility
WCAG 2.1 compliance
Multi-Brand Components
Scalable patterns across 18 brands
Research Strategy
Usability Sciences partnership